DIGITAL MARKETING MASTERY: A Beginner's Practical Guide to Marketing Online
Here is what you will get inside the course;
- Lesson 1 — Understanding Digital Marketing
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- What digital marketing is
- How it differs from traditional marketing
- The digital marketing ecosystem
- Target audiences and customer needs
- Why businesses need digital marketing
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Lesson 2 — Building Your Digital Presence
- Social media platforms
- Business profiles/pages
- Websites and landing pages
- Branding and credibility
- Creating a consistent online identity
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Lesson 3 — Content Marketing & Social Media
- What makes content valuable
- Types of content
- Facebook, Instagram, TikTok, WhatsApp, etc.
- Content planning
- Engagement and building an audience
- Turning attention into potential customers
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Lesson 4 — Paid Advertising & Customer Acquisition
- How online advertising works
- Meta/Facebook and Instagram ads
- Google Ads basics
- Choosing objectives
- Targeting the right audience
- Budgeting
- Understanding clicks, impressions, leads and conversions
- Common advertising mistakes
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Lesson 5 — Turning Digital Marketing Into a Skill or Business
- Measuring marketing results
- Basic analytics
- Conversion funnels
- Finding clients
- Offering digital marketing services
- Creating packages
- Building a portfolio
- Growing from beginner to professional